This Is A Portfolio

MARQADE

Digital Art Director (Branding)

The company’s gaming group was looking for a new logo and branding concept. Using the idea of the letter “Q” being a POWER ON button, I created this bold, yet subtle design. It encapsulates both the fun of the group, as well as its purpose. Once you see the ON button, you can’t unsee it!

Roche

Art Director (UX, UI, Video Animation)

The multinational healthcare company Roche approached us with the intent to build multiple portal websites for their Health Care Providers to access videos from all around the world. The SMA video portal site is fondly referred to as “Netflix for HCPs” and is one of the many initiatives being launched by Roche to assemble information from around the world.

As the Art Director, I was tasked to oversee the user experience and design of the portals and branded video intros, while maintaining Roche’s brand guidelines. Working with the client and their HCP’s, we were able to create a website that will soon house countless videos of many fields of study from all around the world.

Algreen

Art Director (Branding, UX, UI)

Algreen is a Home and Gardening company that wanted to rebrand and relaunch their e-commerce site. I approached the project with their green and sustainable message in mind and wanted to focus more on the community and people they were known to serve.
Utilizing softer curves juxtaposed to the triangular hard edges their designs were previously known for, I led the team on brand development as well as the design and production of their e-commerce website.

Nobivac

Art Director (Social Media, Graphics)

Nobivac, a brand under Merck Animal Health wanted to create an eye-catching, non-branded social media campaign for their veterinarians to post on social media. We decided on the idea of using TV crime show and game show themes, with the contestants and hosts being the dogs themselves in human outfits. As the Art Director, I created the first sample images and then proceeded to teach my techniques to the team and oversaw the creation of all subsequent images that were created by the studio.

McMaster University

Art Director (Google Display Ads, UX, UI)

One of Canada’s leading universities required the restructuring of their website, beginning with their Humanities department. They had also requested the site be built modular so that each department would be able to customize their own pages, but still be standardized. (Everything from their icon usage to the display of their testimonials.) I helped create a UI library for them to use on all their sites moving forward, while following their digital brand guidelines. Along with redesigning their website, I was also tasked with overseeing the production of all their Google Display Ads.

Bravecto

Art Director (Social Media, Graphics)

The agency was tasked to create multiple concepts for Bravecto’s anti flea and tick campaign, so several Art Directors and designers were deployed for the project. I personally executed the concept of being extremely overprotective of a pet, to the point of it being comedic. The goal was to draw immediate attention to the subject, while creating a lasting impression on the consumer.

Verzenio

Art Director (Google Display Ads, Email, Print)

Eli Lilly and Company is one of the world’s largest pharmaceutical companies. I have the responsibility of overseeing much of their print and digital materials for their Canadian HCP’s (Health Care Providers) and patients. Verzenio is one of the many products they produce, to which I ensure all materials follow global brand guidelines.

Emgality

Art Director (Branding, Google Display Ads, Print, Graphics)

We were tasked to create a new branded campaign to Eli Lilly’s migraine prevention injection, Emgality. With the focus on relief, we created the sense of feeling weightless while still following the restrictions of PAAB (Pharmaceutical Advertising Advisory Board). As the Art Director, I was tasked to oversee photoshoots and help create the print, web and promotional materials for Emgaility’s introduction into the Canadian market.

JCC

Senior Interactive Web Designer (UX, UI)

I have designed print, web, and social media materials for multiple Jewish Community Centers across the U.S. and Canada. This particular design was for a the Pittsburgh Emma Kaufmann camps. They wanted a fresh new look that embodied a sense of fun and community for kids.

Pepsico, Budweiser & Conagra Contests

Senior Interactive Web Designer & Art Director (Social Media, UX, UI)

I was tasked with producing engaging nation-wide branded contest pages, sponsored by various other organizations including the NBA, NHL, NFL, MLB, and movie franchises. Given the existing creatives from these well-established properties, the challenge was to incorporate the spirit of each unique contest in a fun and engaging way. This would be included in everything from the social media to mobile app games that coincide with the contests.

Winner of a Marketing Award for Excellence in E-Commerce & Retail Promotion

Benson

Senior Interactive Web Designer (UX, UI)

Benson Apparel wanted to revamp their entire website and create a better online presence. After understanding the client’s goals, I was tasked to redesign their website and all subsequent online promotional materials. This would include all their social media graphics, their contest landing pages, and even assist in photoshoots with some of their models. The result was a fresher look that showed off their luxury materials and comfortable style.

Kidori Stylus

Graphic / Web Designer (Branding, Packaging Design, App Design, UX, UI)

Package design for the Kidori stylus designed for kids.

While working at Plus Factory, I had the pleasure of helping name “Kidori” as well as brand the product, create some of the apps, and create the design for the packaging.

The goal was to create a fun and engaging product with a sense of childish wonder. The use of vibrant colors and comical doodles allowed me to reflect my own memories of childhood and bring about that sense of joy.