Art Director (Branding, Google Display Ads, Print, Graphics)

We were tasked to create a new branded campaign to Eli Lilly’s migraine prevention injection, Emgality. With the focus on relief, we created the sense of feeling weightless while still following the restrictions of PAAB (Pharmaceutical Advertising Advisory Board). As the Art Director, I was tasked to oversee photoshoots and help create the print, web and promotional materials for Emgaility’s introduction into the Canadian market.